Cranberry Marketing Committee (CMC)

The Cranberry Marketing Committee (CMC) was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Authority for its actions are provided under Chapter IX, Title 7, Code of Federal Regulations, referred to as the Federal Cranberry Marketing Order, which is part of the Agricultural Marketing Agreement Act of 1937, as amended. This Act specifies cranberries as a commodity that may be covered, regulations that may be issued, guidelines for administering the programs, and privileges and limitations granted by Congress.

The Marketing Order has been amended several times since its inception to expand the CMC’s ability to expand market development projects in domestic and international markets.

Term of office: August 1, 2016 – July 31, 2018

Committee leadership consists of 13 grower members, and 9 grower alternate members nominated by the committee and appointed by the Secretary of Agriculture for two-year terms. There is one public member and one public alternate member who are not cranberry growers, processors, handlers, or do not have a financial interest in the production, sales, marketing or distribution of cranberries or cranberry products. Grower members represent each of the four production regions.

District 1 (MA, RI, CT)

Major Cooperative Members & Alternate

Lawrence Harju
Member

George Rogers
Member

Adrienne Mollor
Alternate

Other Than Major Cooperative Members & Alternate

Dawn Gates-Allen
Member

James Rezendes
Member

Parker Mauck
Alternate

District 2 (NJ)

Major Cooperative Members & Alternate

Stephen Lee IV
Member

Joseph Darlington
Alternate

Other Than Major Cooperative Members & Alternate

William Poinsett Jr.
Member

Thomas Gerber
Alternate

District 3 (WI, MI, MN)

Major Cooperative Members & Alternate

Martin Potter
Member

David Bartling
Member

Jill Amundson
Alternate

Other Than Major Cooperative Members & Alternate

Wayne Gardner
Member

Vicki Nemitz
Member

James Van Wychen
Alternate

District 4 (OR, WA)

Major Cooperative Members & Alternate

Kevin Hatton 
Member

Jack Stein III
Alternate

Other Than Major Cooperative Members & Alternate

Ronald Puhl
Member

Nicholas Puhl
Alternate

At-large Member & Alternate
Public Member & Alternate

Douglas Rifleman
Member

Michael Viano 
Alternate

Steven White, Ph.D.
Member

Thomas O’Guinn, Ph.D.
Alternate

CMC Administrative Office

Michelle Hogan
Executive Director
mhogan@uscranberries.com

Judy Mears
Executive &
Financial Assistant
jmears@uscranberries.com

Karen Cahill
Communications &
Marketing Specialist
kcahill@uscranberries.com

Dotty Pipher
Programs & Administrative
Assistant
dpipher@uscranberries.com

Other Cranberry Industry Contacts

Jen Varela 
USDA, Southeast Marketing Field Office
Marketing Specialist

1124 First Street South
Winter Haven, FL 33880
863-324-3375
Jennie.Varela@ams.usda.gov

Terry Humfeld, CAE
Cranberry Institute
Executive Director

PO Box 497
Carver, MA 02330
508-866-1118
thumfeld@cranberryinstitute.org

Tom Lochner
Wisconsin State Cranberry Growers Association
Executive Director

PO Box 365
Wisconsin Rapids, WI 55495
715-423-2070 x1
Tom.Lochner@wiscran.org

Brian Wick
Cape Cod Cranberry Growers Association
Executive Director

265 South Meadow Rd. Unit 2D
Plymouth, MA 02360
508-866-7878
cccga@cranberries.org