508-291-1510 2527 Cranberry Highway, Building B, Wareham, MA 02571

INDUSTRY NEWS

Home / Blog Page / America’s Original Superfruit, the Cranberry, Makes a Splash in China with Limited Edition Cranberry Beer
The Cranberry Marketing Committee, USA (CMC) and the Boxing Cat Brewery of Shanghai announced a new, limited edition Cranberry Superfruit Ale at an event for Chinese media on June 18. The unique beer is made with cranberry juice concentrate, and its name was inspired by the U.S. cranberry’s nickname, “America’s Original Superfruit®.” The beer and media event were created to demonstrate the many uses for cranberry juice concentrate during the summer season. The new beer is available at Boxing Cat Brewery locations throughout Shanghai while supplies last.

The Cranberry Superfruit Ale has a refreshing tartness and ruby red color, and cranberry flavor shines brilliantly through in each sip; the cranberry is complemented by a pleasant malt sweetness and light caramel notes. This specialty beer is the second collaboration between the CMC and Boxing Cat Brewery. The first was a Cashmere Cranberry Porter, released in February 2014.

“The versatility of cranberry juice concentrate has allowed us to bring completely new ideas and flavor combinations to our beers. The concentrate lent itself perfectly to both the porter in 2014 and the ale in 2015, so I’m sure this is just the beginning,” said Michael Jordan, Brewmaster at Boxing Cat Brewery.

Eddie Yang, cocktail master and ambassador for DRiNK Magazine, China’s leading bar industry magazine, served as mixologist for the launch event, shaking and stirring four cranberry beverages for media to taste alongside the Cranberry Superfruit Ale: Cranberry Apple Iced Tea, Cran-Cider Shandy, Crangria and The Cran-Contrast.

The U.S. cranberry was also highlighted in the food served at the event. The cranberry, in all its forms, can be used in both sweet and savory culinary creations year-round. The increasingly popular cranberry is a rich source of unique phenolic compounds that may help to maintain urinary tract and stomach health. Emerging research suggests that consuming cranberry products may also provide additional benefits.

“The U.S. cranberry only recently began appearing in Chinese supermarkets and restaurants, so many people in China are just discovering the tart and tangy taste and versatility of the cranberry in its many forms. When a new market discovers cranberries, the creativity and enthusiasm is astounding; from cocktails to pizza, the sky’s the limit. Our second collaboration with Boxing Cat Brewery, the Cranberry Superfruit Ale, is a prime example of that,” said Michelle Hogan, Executive Director of the Cranberry Marketing Committee, USA.

Related Posts

Annual Summer Meeting

Annual Summer Meeting

CMC’s annual summer meeting will take place in person at the Salishan Coastal Lodge in Gleneden Beach, Oregon on Monday, August 14 and Tuesday, August 15, 2022.  Registration forms are available here and are due back to CMC no later than Monday, July 10. Gleneden...

Continuance Referendum Notice

Continuance Referendum Notice

Download the notification of a Continuance Referendum that was published in the Federal Register on May 25, 2023. You can also view the document online here. The referendum will be conducted from June 9 through June 30, 2023. Only current producers of cranberries...

Crantastic Summer

Crantastic Summer

Summertime is just around the corner and it just so happens to be a great time to incorporate dried cranberries into salads, frozen cranberries into smoothies, cranberry juice into refreshing cocktails and so much more!  We want you to have an #AllAmeriCRAN summer, so...

Annual Summer Meeting

Committee Meeting

CMC will host a Zoom meeting Wednesday, April 26 at noon EST.  The purpose of this meeting is to discuss CY2022 budget ammendments. If you would like to participate in this open meeting, please email kcahill@uscranberries.com.

Using Cranberries during Frozen Food Month

Using Cranberries during Frozen Food Month

In the fall, the Cranberry Marketing Committee encourages consumers to “buy one for now, two for the freezer,” meaning store fresh cranberries in the freezer for use later on. Frozen foods are a convenient and delicious way to eat the items you love year round. What...

Annual Summer Meeting

CMC Newsletter

The CMC's March 2023 newsletter is now available. Inside you'll find updates since the last issue including: CY22 Q1 Report CY23 Estimate & Marketing Policy Annual Winter Meeting Recap Trade Policy & Tariffs MRL Update Domestic & International Marketing...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Contact Us Member Portal