508-291-1510 2527 Cranberry Highway, Building B, Wareham, MA 02571

INDUSTRY NEWS

Home / Blog Page / #SummerCranFan Challenge

To kick off summer, the Cranberry Marketing Committee (CMC) has teamed up with Chef Gaby from What’s Gaby Cooking to launch the Summer Cran Fan Challenge, encouraging consumers to share a favorite summer cranberry recipe (either a picture, video or description) to help raise funds for their local food banks. The five food banks with the most mentions will each receive $1,000.

In the United States, 42.2 million people live in food-insecure households, including 6.4 million children.¹ Food banks play an important role in helping to alleviate hunger in their communities as well as nationwide. As a chef who is an expert at whipping up delicious meals and passionate about helping the hungry, Chef Gaby combined forces with the Cranberry Marketing Committee to raise awareness for the #SummerCranFan Challenge and food insecurity.
“Giving back has always been a priority for the Cranberry Marketing Committee. We strongly believe in supporting our communities, and helping them grow in any way we can,” said Michelle Hogan, executive director of the CMC. “This is the perfect challenge not only to show the versatility of cranberries during the summer, but also to help food banks across the nation.”
Cranberries are the perfect fit for the summer-grilling season as they add a tangy twist to traditional recipes. Their unique flavor is the must-have addition to any summer menu – dried cranberries in potato or whole grain salad, cranberry sauce in your favorite barbecue sauce, cranberry juice in crafty cocktails and frozen cranberries in a refreshing smoothie – the possibilities are endless. Chef Gaby is participating in the #SummerCranFan Challenge to raise awareness for her local food bank and is encouraging consumers to do the same. Participants can help in the fight against hunger by posting a #SummerCranFan recipe on social media and mentioning a local food bank for a chance to score that organization $1,000!
Here’s how the challenge works:

Share a favorite summer cranberry recipe on social media with the hashtag #SummerCranFan
Tag or name a food bank in the post
The top five mentioned food banks will each receive a $1,000 donation from the CMC.
For inspiration on how to enjoy (and post) cranberries all summer long to help your local food bank win $1,000, join the #SummerCranFan Twitter Party on June 27, 2017 at 8pm ET.

This contest has ended.

About Gaby Dalkin
Gaby Dalkin is a food and lifestyle writer, cookbook author and private chef based in Los Angeles. Her food blog, What’s Gaby Cooking, is a bright and lively destination that is as aspirational as it is accessible. With content that spans her pension for an easy cocktail, detailed party menus, and travel escapades, Gaby is a contributor to Better Homes and Gardens and has been featured in Wired Magazine, BuzzFeed, Food Network, Cosmopolitan, the Los Angeles Times, Design Sponge, and Vanity Fair. Every Friday afternoon PST, she produces and hosts a cooking show on her Snapchat channel. Most recently Gaby was recognized as a Top 10 Under 40 for 2015 by Apartment Therapy and The Kitchn.
References:
    1. ” United States Department of Agriculture” Economic Research Service. N.p., n.d. Web.

Related Posts

Using Cranberries during Frozen Food Month

Using Cranberries during Frozen Food Month

In the fall, the Cranberry Marketing Committee encourages consumers to “buy one for now, two for the freezer,” meaning store fresh cranberries in the freezer for use later on. Frozen foods are a convenient and delicious way to eat the items you love year round. What...

CMC Newsletter

CMC Newsletter

The CMC's March 2023 newsletter is now available. Inside you'll find updates since the last issue including: CY22 Q1 Report CY23 Estimate & Marketing Policy Annual Winter Meeting Recap Trade Policy & Tariffs MRL Update Domestic & International Marketing...

Start With Tart During Hot Breakfast Month

Start With Tart During Hot Breakfast Month

Start With Tart During Hot Breakfast Month What’s better than beginning a cold winter day with a delicious, hot breakfast? Beginning your day with a delicious, hot breakfast featuring America’s Original Superfruit®, of course! Starting with tart, also known as cooking...

CMC Newsletter

CMC Annual Winter Meeting 2023

The CMC’s annual winter meeting will be held in person on Thursday, February 16 and Friday, February 17 at the Ritz-Carlton, Pentagon City in Arlington, VA.  Register by January 13, 2023.  February 2023 Meeting Agenda Digital Meeting Book  

CMC Newsletter

Committee Meeting

CMC will be holding a virtual full Committee meeting open to the public on Tuesday, December 6 at 3:00 p.m. EST.  Agenda items include: public member nominees, consumer survey proposals, and annual winter meeting dates.  If you would like to attend this meeting,...

CMC Newsletter

New Membership

At its annual summer meeting August 16, 2022, the Cranberry Marketing Committee (CMC) announced new membership for the term beginning August 1, 2022 through July 31, 2024.   CMC is a federal marketing order that promotes the worldwide consumption of U.S....

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Contact Us Member Portal