Home / Blog Page / Cranberry Marketing Committee Appoints New Executive Director

Cranberry Marketing Committee Appoints New Executive Director

The Cranberry Marketing Committee (CMC) is pleased to announce the appointment of Daniel “Danny” E. Raulerson as its Executive Director effective March 23, 2022. His hiring is the culmination of an extensive search process by the board of directors to replace Michelle Hogan who retired at the end of February.

Raulerson offers more than 20 years of experience in agriculture and has held positions including the director of the Florida Fruit and Vegetable Association, director of field services for the Florida Farm Bureau Federation and chief of the Bureau of State Farmers’ Markets for the Florida Department of Agriculture and Consumer Services.

He is a 1996 graduate of the University of Florida and holds bachelor’s degrees in agricultural operations management and animal science. He also has an extensive list of professional affiliations, which represents his dedication and devotion to agriculture.

“Being appointed as CMC’s new executive director allows me to be part of a historical agricultural industry,” Raulerson said. “I look forward to learning more about America’s Original Superfruit®, cranberry farming and am excited to get to know and work with many of our 1,100 cranberry growers across the United States.”

A sixth-generation Florida native, Raulerson will be relocating to Massachusetts and will be the primary contact for the organization. He will be responsible for working with the United States Department of Agriculture (USDA), CMC’s board of directors and other cranberry industry leaders. He will also provide management and oversight for all of CMC’s international, domestic and trade policy programs.

Related Posts

CMC Newsletter

CMC Newsletter

The CMC's December 2022 newsletter is now available. Inside you'll find updates since the last issue including: CY21 Q4 Report International Marketing USDA Events Archives September 2022 July 22 Newsletter June 22 Newsletter March 22 Newsletter November 21 Newsletter...

CMC Newsletter

CMC Annual Winter Meeting 2023

The CMC’s annual winter meeting will be held in person on Thursday, February 16 and Friday, February 17 at the Ritz-Carlton, Pentagon City in Arlington, VA.   CLICK HERE TO REGISTER by January 13, 2023.  A detailed agenda and digital meeting book will be available at...

CMC Newsletter

Committee Meeting

CMC will be holding a virtual full Committee meeting open to the public on Tuesday, December 6 at 3:00 p.m. EST.  Agenda items include: public member nominees, consumer survey proposals, and annual winter meeting dates.  If you would like to attend this meeting,...

CMC Newsletter

New Membership

At its annual summer meeting August 16, 2022, the Cranberry Marketing Committee (CMC) announced new membership for the term beginning August 1, 2022 through July 31, 2024.   CMC is a federal marketing order that promotes the worldwide consumption of U.S....

2022 Cranberry Festivals

2022 Cranberry Festivals

It's the most beautiful time of year: Cranberry Harvest!  Don’t miss a chance to attend at least one of these cranberry festivals taking place throughout the country.  We sure do wish we could attend them all!  #cranberrygoals #AllAmeriCRAN  WISCONSIN Warrens...

CMC Newsletter

Annual Summer Meeting

The CMC’s annual summer meeting will take place Tuesday, August 16 and Wednesday, August 17, 2022. This will be a hybrid-style meeting with an in-person option at the Seaview Hotel in Galloway, New Jersey and a virtual option via Zoom.  In-person registration forms...


Submit a Comment

Your email address will not be published. Required fields are marked *