INDUSTRY NEWS

Home / Blog Page / US Cranberries Teams Up with USRowing

What do cranberries and rowers have in common?  They both float, of course!  And beginning this summer, the Cranberry Marketing Committee (CMC) is pleased to be teaming up with USRowing to provide their athletes with access to America’s Original Superfruit®.

 

The CMC has been supplying USRowing’s elite athletes with snack-sized packets of dried cranberries for several years, and this more formal partnership will allow even more athletes to experience firsthand how incorporating cranberries into a healthy diet can help boost performance.

 

“As a natural carb source, dried cranberries are an ideal snack for our athletes,” said Liz Fusco, MS, RDN, USRowing’s national team dietitian and nutritionist. “Carbohydrates are the primary fuel source for endurance exercise, and an essential component of the post-exercise recovery snack.”

 

USRowing is the national governing body for the sport of rowing and membership includes more than 1,350 organizations and 83,000 individuals who row for recreation, competition or fitness.

 

“We are so pleased to be able to support this wonderful organization and demonstrate how athletes can take advantage of the unique health benefits of cranberries year round,” said CMC Executive Director Michelle Hogan. “Fat free, cholesterol free, sodium free, and with carbohydrates, potassium, fiber and Vitamin C, dried cranberries are the perfect on-the-go snack for all athletes.”

 

CMC will join USRowing at four major rowing championship events with a presence in the organization’s “Relax and Recharge” stations and will continue to support the elite national team rowers throughout the year.

 

About USRowing

USRowing is a nonprofit membership organization recognized by the United States Olympic Committee as the national governing body for the sport of rowing in the United States. USRowing selects, trains and manages the teams that represent the U.S. in international competition including the world championships, Pan American Games and Olympics. More than 83,000 individuals and 1,350 organizations strong, USRowing serves and promotes the sport on all levels of competition. USRowing membership reflects the spectrum of American rowers – juniors, collegians, masters and those who row for recreation, competition or fitness. To learn more about USRowing, visit http://www.usrowing.org/ or follow @USRowing on social media.

Related Posts

Guide to Entertaining with Fresh Cranberries

Guide to Entertaining with Fresh Cranberries

We teamed up with recipe and decor guru, Carlene Thomas, RDN, LD, of Healthfully Ever After, to bring you a one-of-a-kind Guide to Entertaining with Fresh Cranberries.  These easy-to-follow recipes and DIY décor ideas featuring America’s Original Superfruit® are...

5 Things to do with Fresh Cranberries

5 Things to do with Fresh Cranberries

It’s cranberry harvest season and that means fresh cranberries should be bouncing into a grocery store near you very soon, if they haven’t already. Be sure to stock up on fresh cranberries this fall by buying one bag for now and two for the freezer. You can store bags...

Assessment Collection & Reporting Suspended

Assessment Collection & Reporting Suspended

The U.S. Department of Agriculture today announced the suspension of the assessment collection and reporting requirement provisions of the Cranberry Marketing Order which regulates the handling of cranberries grown in Massachusetts, Rhode Island, Connecticut, New...

Office Closure, Mailing Address Update & Phone Interruption

Office Closure, Mailing Address Update & Phone Interruption

CMC will be without phone service from the evening of October 24 through the morning of October 25.  Staff will still be available by email during that time. CMC's physical office in Wareham is now permanently closed. CMC's new mailing address is: PO Box 735, East...

Assessment Collection & Reporting Suspended

Regional Agricultural Promotion Program

The U.S. cranberry industry celebrates the announcement from the U.S. Department of Agriculture (USDA) regarding the Regional Agricultural Promotion Program (RAPP). RAPP will provide $1.3 billion in funding to support export market development for U.S. agriculture....

Office Closure, Mailing Address Update & Phone Interruption

India Tariff Reduction

The U.S. cranberry industry celebrates last week's announcement from the Office of the U.S. Trade Representative that India will reduce tariffs on U.S. fresh, frozen, dried, and processed cranberry products.  This is an important achievement and one that will support...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Contact Us Member Portal