The event will host South India’s biggest Culinary and Mixology Competition to highlight the usage and versatility of premium products like US Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans as the main ingredient. This will be organized as a special event in concurrence with the “South India Culinary Challenge & Baking Contest” and “Mixology Challenge” in association with the South India Culinary Association (SICA). The competition will feature star hotel chefs and mixologists showcasing their exemplary skills. The contest will be judged in collaboration with SICA, reputed industry members and USDA representatives.
Talking about the initiative, Mr. Keith Sunderlal, India representative, Cranberry Marketing Committee, said: “We are thrilled to be associated with one of India’s largest professional trade shows in the food and hospitality industry. Our objective for the campaign is to expand awareness and knowledge of the availability, versatility and utilization techniques of US Cranberries, Washington Apples, USA Pears, California Walnuts, and U.S. Pecans in India. Through participation in FHW, the idea is to reach out to the trade and introduce them to the freshness, versatility and taste of U.S. premium agricultural products. Looking at the show’s past success, we are confident that we will be able to strike the right chord with our target audience.”
About Food Hospitality World
FHW is one of India’s largest professional trade show for trade & consumers in the food & hospitality industry. FHW is organized by two of the world’s biggest trade show organizers Deutsche Messe and Fiera Milano (HMFI) along with one of India’s largest publication house The Indian Express Limited. Previous year, the show witnessed 6,000 visitors, more than 250 exhibiting brands, more than 550 B2B meetings, more than 250 special event attendees.
About The SCS Group:
The SCS Agribusiness Consultants Pvt. Limited (referred to as THE SCS GROUP) is an agribusiness-consulting firm based in India providing services in the disciplines of marketing, logistics, strategy, policy, communications and training. The firm was established in 1998 with the conviction that the highly competitive global agricultural products’ trade scenario demands in-depth research, sophisticated marketing strategies and meticulous implementation.