O’Guinn is a consumer research expert and professor who earned doctorate, master’s and bachelor’s degrees in communications from University of Texas at Austin. He is the chair of the marketing department at the University of Wisconsin-Madison School of Business and also works as a research fellow for the Center for Brand and Product Management. He is an accomplished author, having published numerous works on a variety of consumer marketing topics, and has received multiple honors including the 2014 Journal of Consumer Research Long-Term Contribution Award.
Using Cranberries during Frozen Food Month
In the fall, the Cranberry Marketing Committee encourages consumers to “buy one for now, two for the freezer,” meaning store fresh cranberries in the freezer for use later on. Frozen foods are a convenient and delicious way to eat the items you love year round. What...