O’Guinn is a consumer research expert and professor who earned doctorate, master’s and bachelor’s degrees in communications from University of Texas at Austin. He is the chair of the marketing department at the University of Wisconsin-Madison School of Business and also works as a research fellow for the Center for Brand and Product Management. He is an accomplished author, having published numerous works on a variety of consumer marketing topics, and has received multiple honors including the 2014 Journal of Consumer Research Long-Term Contribution Award.

India Tariff Reduction
The U.S. cranberry industry celebrates last week's announcement from the Office of the U.S. Trade Representative that India will reduce tariffs on U.S. fresh, frozen, dried, and processed cranberry products. This is an important achievement and one that will support...
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