CMC Hosts International Visitors for Reverse Trade Mission

This week, more than 20 food product buyers, media and influencers from China and India converged on Wisconsin’s cranberry country as part of an international Reverse Trade Mission hosted by the U.S. Cranberry Marketing Committee (CMC), in partnership with the Wisconsin State Cranberry Growers Association (WSCGA). The effort is one example of how the industry…

2017 US Cranberry Cup Dessert and Dim Sum Professional Competition

In March, the 2017 US Cranberry Cup Dessert and Dim Sum Professional Competition was successfully held in Guangzhou, China, the capital city of Guangdong province. This event was a joint effort among China Food Industry Association, Guangdong Culinary Education Group, Guangzhou Western Food Association and the Cranberry Marketing Committee.  A total of 47 chefs from…

America’s Original Superfruit, the Cranberry, Makes a Splash in China with Limited Edition Cranberry Beer

The Cranberry Marketing Committee, USA (CMC) and the Boxing Cat Brewery of Shanghai announced a new, limited edition Cranberry Superfruit Ale at an event for Chinese media on June 18. The unique beer is made with cranberry juice concentrate, and its name was inspired by the U.S. cranberry’s nickname, “America’s Original Superfruit®.” The beer and…