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UMass Cranberry Station scheduled for a face lift

Brian Wick, Executive Director of CCCGA The UMass Cranberry Station, a little known world class research center in East Wareham, is scheduled for a face lift. The plan is to update the research facility, constructed in the 1960s, with modern laboratories and...

More Colorful, Hardier Cranberry

Rutgers Today Rutgers researchers have developed a new, hardier variety of cranberry that is able to withstand disease and has a larger round berry with a more even color than other breeds. More Colorful, Hardier Cranberry

Cranberry Marketing Committee USA & Pollock Communications Win Marketing Excellence Award

Cranberry Marketing Committee USA & Pollock Communications Win Marketing Excellence Award

Cranberry Marketing Committee USA (CMC) is honored to receive a 2015 Produce Business Marketing Excellence Award for its Fourth of July and Summer Grilling Season Promotion. CMC commissioned Pollock Communications to promote and create a sales spike for cranberries by positioning them as the All-American Fruit for July 4th and summer grilling. The successful campaign won CMC and Pollock a spot with an elite group of companies featured in the August issue of Produce Business, a national trade publication, for marketing campaigns that were successful in capturing consumers’ interest and increasing sales.