CMC Hosts International Visitors for Reverse Trade Mission

This week, more than 20 food product buyers, media and influencers from China and India converged on Wisconsin’s cranberry country as part of an international Reverse Trade Mission hosted by the U.S. Cranberry Marketing Committee (CMC), in partnership with the Wisconsin State Cranberry Growers Association (WSCGA). The effort is one example of how the industry…

Cranberry Marketing Committee Welcomes New Public Member

The Cranberry Marketing Committee (CMC) welcomes Thomas O’Guinn, Ph.D., as its newest public member. O’Guinn is a consumer research expert and professor who earned doctorate, master’s and bachelor’s degrees in communications from University of Texas at Austin.  He is the chair of the marketing department at the University of Wisconsin-Madison School of Business and also…

2017 US Cranberry Cup Dessert and Dim Sum Professional Competition

In March, the 2017 US Cranberry Cup Dessert and Dim Sum Professional Competition was successfully held in Guangzhou, China, the capital city of Guangdong province. This event was a joint effort among China Food Industry Association, Guangdong Culinary Education Group, Guangzhou Western Food Association and the Cranberry Marketing Committee.  A total of 47 chefs from…