INDUSTRY NEWS

Home / Blog Page / Top Indian Industry Experts Discuss Trends and Usage of America’s Original Superfruit®, US Cranberries
With the aim to raise awareness and knowledge of US cranberries in India, the Cranberry Marketing Committee (CMC) organized seminars in New Delhi and Bangalore last week on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users. Fresh cranberries contain Vitamin C, fiber and antioxidants, and these small berries have been favorites among health-conscious food lovers for some time.

Talking about the US cranberry industry and expansion plans in India, Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie, Inc., said: “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Sharing the Indian perspective, Keith Sunderlal, senior consultant at The SCS Group and CMC’s representative in India, stated: “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multipronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”

Combined, the seminars saw participation from nearly 200 established decision makers from the food and nutrition industries, key opinion makers from the ingredients industry, and culinary experts. The highlight of the event was an insightful session on US cranberry history, industry and applications by CMC’s Communications & Marketing Specialist, Karen Cahill. The program included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient.

During the live US cranberry recipe demonstration, celebrated Indian chef Sabyasachi Gorai said: “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture allows them to be the star ingredient of any preparation, ranging from drinks and appetizers to main courses and desserts. As an innovator who is always trying out new ingredients and techniques, I find US cranberries play a huge role in my experiments. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”
The CMC will continue its efforts to increase awareness of cranberries across India at the UpperCrust Food & Wine Show in Mumbai in January and the AAHAR International Food & Hospitality Fair in New Delhi in March 2017.

Related Posts

Crantastic Summer

Crantastic Summer

Summertime is just around the corner and just so happens to be a great time to incorporate dried cranberries into salads, frozen cranberries into smoothies, cranberry juice into refreshing cocktails and so much more!  We want you to have an #AllAmeriCRAN summer, so...

Cranberry Industry Applauds Recent U.S.-UK Tariff Agreement

Cranberry Industry Applauds Recent U.S.-UK Tariff Agreement

The U.S. cranberry industry welcomes the news of an agreement to remove Section 232 tariffs in the United Kingdom as a result of the settling of the long-standing steel and aluminum dispute.  Since 2018, U.S. cranberry concentrate has faced a 25 percent retaliatory...

Cranberry Industry Applauds Recent U.S.-UK Tariff Agreement

CMC Newsletter

The CMC's March 22 Newsletter is now available. Inside you'll find updates since the last issue including: 2022 Winter Meeting Recap CY 2021 Q1 Summary Report MRL & Trade Policy Update New Committee Members International Marketing Promotion FAIR Evaluation...

Cranberry Industry Applauds Recent U.S.-UK Tariff Agreement

Cranberry Marketing Committee Appoints New Executive Director

Cranberry Marketing Committee Appoints New Executive Director The Cranberry Marketing Committee (CMC) is pleased to announce the appointment of Daniel “Danny” E. Raulerson as its Executive Director effective March 23, 2022. His hiring is the culmination of an...

Cranberry Industry Applauds Recent U.S.-UK Tariff Agreement

2022 Committee Elections

2022 Committee Elections 2022 is an election year for the CMC’s board, which is composed of 7 voting and 5 alternate members representing major cooperative growers; 6 voting and 4 alternate members representing independent growers; and 1 public voting member and 1...

Cranberry Industry Applauds Recent U.S.-UK Tariff Agreement

CMC Annual Winter Meeting 2022

The CMC’s annual winter meeting will take place Thursday, February 24 and Friday, February 25, 2022.  This will be a hybrid-style meeting which will entail an in-person option at the Renaissance Orlando Airport Hotel in Orlando, FL and a virtual participation option...

0 Comments

Submit a Comment

Your email address will not be published.